Your Fed, Your Voice
Learn about the important work the Federal Reserve Bank of St. Louis does in your community and throughout the Eighth District to support a strong and resilient economy for all.
Here, current and former St. Louis Fed directors and advisory council members, Bank employees and other stakeholders share their perspectives on how the Federal Reserve amplifies the voice of Main Street—listening and serving as an active partner in communities big and small.
Luanne Cundiff
President and CEO, First State Bank of St. Charles; Chair, Community Depository Institutions Advisory Council (CDIAC), Federal Reserve Bank of St. Louis, St. Louis, Mo.
Luanne Cundiff, president and CEO of First State Bank of St. Charles, serves as the chair of the Community Depository Institutions Advisory Council (CDIAC). This group advises the St. Louis Fed president on credit, banking and economic conditions facing their institutions and local communities in the Eighth District.
Here, Cundiff discusses the importance of sharing feedback with the St. Louis Fed about the state of the local economy. These conversations inform the Federal Reserve about the conditions of council members’ respective business areas and communities and provide valuable context to the economic data the Fed analyzes as it works to promote a strong and resilient economy for all.
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I'm Luanne Cundiff. I am president and CEO of First State Bank of St. Charles, Missouri, and I serve as the chair of the Community Depository Institutions Advisory Council for the St. Louis Fed, also known as the CDIAC.
The St. Louis Fed benefits from our CDIAC because it's the communication tool that they need to understand what's happening in real time in our local communities.
When we have our CDIAC meetings, we talk about a variety of different topics. We always start with our local economies and what is working and what is not.
They may see the data one way and we may see it a different way. And an important piece of that data is the conversations they have with all of us.
We can't have those that make monetary policy decisions living in a bubble. And the St. Louis Fed is the voice of Main Street because they solicit, actively, feedback from every area of the district that they serve. And it's not just sitting with bankers. It's sitting with the health care industry. It's sitting with the auto dealers. It's sitting with everyone that has an impact in economic prosperity in their communities.
Amanda Geiger
Senior Economic Education Specialist, Federal Reserve Bank of St. Louis, St. Louis, Mo.
Amanda Geiger, senior economic education specialist at the St. Louis Fed, discusses her experience creating economic education materials for teachers and students. She works with communities throughout the Eighth District to ensure the Federal Reserve offers educational resources that meet their needs. Geiger, who has an M.A. in economics and entrepreneurship, was a high school teacher for 12 years as well as an AP macroeconomics exam reader and table leader. Her favorite St. Louis Fed education resources include a game about trading candy, an auction activity that teaches inflation concepts and a lesson looking at the role of central banks.
So, there are two kinds of people in the world. There are people who love economics, and there are people who just don’t know that they love economics. I have gotten to spend most of my professional life helping move people from the second category into the first.
My name is Amanda Geiger. I'm a senior economic education specialist with the Federal Reserve Bank of St. Louis. I get to create educational content for pre-K to college in economics and personal finance. And I get to work with teachers to help them be more confident in their instruction.
Economic education is critically important to making sure that the citizenry of a country understands the economy in which they are then expected to participate. The Federal Reserve works to support the financial system to make sure that it runs in a safe and sound manner. And by doing that, they’re working to help the U.S. economy achieve its goals of maximum employment and stable prices.
And they have a reputation in economic education for just really exceptional resources for teachers. The Eighth District has seven different states. We really work to make sure that we are reflective of their educational needs. A big part of our work is listening and being a part of these communities so that we can be responsive to changes.
We have an opportunity to offer them, at no monetary cost, these resources that they can use in their classroom. My favorite days are the days I get to actually work with teachers, so whether that’s a webinar or a workshop. It really helps me feel like I’m giving back to a community and a group that I have so much respect for and really loved being a part of.
Shannon Newton
President, Arkansas Trucking Association, Little Rock, Ark.
Shannon Newton—president of the Arkansas Trucking Association—shares her voice and important perspectives about economic conditions as part of the Federal Reserve Bank of St. Louis Transportation Industry Council. Four industry councils (transportation, agribusiness, health care and real estate) include members from across the Eighth District, all of whom are regularly helping the Fed gather information and insights about the economy. Members’ observations—along with economic data in the Beige Book and meetings of the Reserve Bank’s board of directors—help ensure conditions in Main Street America are part of monetary policy deliberations in Washington.
My name is Shannon Newton, and I’m the president of the Arkansas Trucking Association. I perceive my most important responsibility as a council member to prepare and share. The trucking industry is such a pivotal role in this part of the country. We play a major role in a variety of industries, not just the transportation industry, whether it be retail or manufacturing or agriculture. All of those industries are really important. And so preparing by collecting the most recent information, whether that be on labor or cost, demand, all of those issues, we’re going to have the opportunity to share what's going on within our industry.
So prepare, and then show up and be ready to share what’s going on, because I found that the issues that we’re experiencing, the challenges that we have very easily roll over into impacting the economy as a whole. And I think those various perspectives do offer something interesting to the Fed Reserve, who are there to hear from those voices who are representing a wide variety of economic sectors. I was surprised at how open to the external input and engagement that they were. Makes you feel like the contribution and the participation is of value.
Darrin Williams
CEO of Southern Bancorp Inc., Little Rock, Ark.
Darrin Williams joined the board of directors of the Little Rock Branch of the St. Louis Fed in June 2021. As the leader of one of America’s oldest Community Development Financial Institutions, he is a passionate advocate for financial inclusion. Williams’ experience working with underserved communities informs the perspectives he brings to the board table about economic conditions in Arkansas and the Mississippi Delta.
So my name is Darrin Williams and I am the chief executive officer of Southern Bancorp Incorporated. We’re a Community Development Financial Institution, and as such, our focus is serving underserved people and places primarily in the Arkansas-Mississippi Delta. As a board member, I think it’s important that we bring the voices of the people that we know the most about. I’m talking about people in places that are often overlooked or abandoned or have historically been denied access to capital and credit.
I’m bringing the perspective of people who are new to the financial system, who are struggling to make ends meet. I’m bringing the perspective of small-business owners who are borrowing small sums of money to run their business. I’m bringing the perspective of young people who are not yet engaged in the process of really making money, helping the economy thrive. Their perspectives really, really matter.
As a board member, one of the primary things we get to do is to complete an economic report about what we’re seeing in the economy. And then of course, that information goes into the Beige Book that ultimately goes to the Board of Governors, who actually uses that information to help set monetary policy. And so it has a real impact. And that’s the voice that I get to bring to the table.
Learn more about the work we do:
- Working with communities
- Economic education for teachers and students
- Economic research
- Supervising banks
Consider playing a vital role at the United States’ central bank. Learn about careers at the St. Louis Fed, the other 11 Federal Reserve banks across the country and the Federal Reserve System Board of Governors in Washington, D.C.